Planning for Power Advertising

Planning for Power Advertising

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This book is a step-by-step guide to producing a sound foundation for advertising: one that will serve as the springboard to inspire powerful creative expression. Rich in cases from the evolving Indian context, Planning for Power Advertising offers an understanding of how strategic advertising is created. It takes the reader through cases and analyses of what worked or did not work in the marketplace. Anand Halve involves the reader throughout in exercises with Action Points at the end of most chaptersa€”an approach that brings alive the concepts within, and helps readers discover the theory in practice. For advertising professionals, this is a manual to create a robust advertising brief. For students of advertising and marketing, Planning for Power Advertising is a simulation exercise from which they will learn how to apply the principles that will help them in their future careers. And for professionals in areas related to advertisinga€”such as media, event management and PRa€”this book provides an insight into how the strategic underpinning of advertising is built.A Usera#39;s Manual for Students and Practitioners Anand Halve. was more than a ... Until the early 1980s, scooters and motorcycles were seen as significantly different products. The former ... A similar preference shift from strong to light led toanbsp;...

Title:Planning for Power Advertising
Author: Anand Halve
Publisher:SAGE Publications India - 2005-10-04

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