Media Management

Media Management

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Media Management: A Casebook Approach provides a detailed consideration of the managera€™s role in todaya€™s media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers. Accounting for major changes in the media landscape that have affected every media industry, this Fifth Edition actively engages these changes in both discussion and cases. The text considers the need for managers to constantly adapt, obtain quality information, and be entrepreneurial and flexible in the face of new situations and technologies that cannot be predicted and change rapidly in national and international settings. As a resource for students and young professionals working in media industries, Media Management offers essential insights and guidance for succeeding in contemporary media management roles.Project Management Institute. (2008). A guide to project management body of knowledge. Newtown Square, PA: Author. PRSA Public Relations Society of America Code of Ethics. (2000). Retrieved from (www.prsa.org) Quick Reference Guideanbsp;...


Title:Media Management
Author: C. Ann Hollifield, Jan LeBlanc Wicks, George Sylvie, Wilson Lowrey
Publisher:Routledge - 2015-08-11
ISBN-13:

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